WELL by WOLCZANKA

Scope of work

Defining creative vision

Brand Id

Leading creative teams

Strategic collection building

Market segmentation

Strategic brand activation

Marketing planning

Brand collaborations

Cohesive communication

WELL by WOLCZANKA (VRG S.A. Capital Group) under Marta’s creative direction developed as a concept from Wólczanka brand known for quality shirting by generations. WELL offered colorful, casual total-look collections expanding core shirting items to eclectic accessories, knitwear and jersey ranges, outerwear and bottoms designed with references drawn from art, music, and everyday life. Edgar Bak Studio was responsible for naming and developing its comprehensive visual identity under Marta’s art direction.