BYTOM
Scope of services
Defining creative vision
Brand Id
Leading creative teams
Strategic collection building
Market segmentation
Strategic brand activation
Marketing planning
Brand collaborations
Cohesive visual communication
BYTOM (VRG S.A. Capital Group) since 1945 offers collections in which tradition meets the contemporary vision of tailoring and men’s fashion.
As a Creative Director for VRG Marta covered strategic work for marketing, ecommerce and design. Managing and improving end-to-end creative processes and workflows between three marketing and three creative teams by conceiving, briefing and overseeing creation, art directing campaigns, events and other projects with a 360° lens and managing the end-to-end process within product range that met targets and responded to brand’s id.
