VISTULA
Scope of services
Defining creative vision
Brand Id
Leading creative teams
Strategic collection building
Market segmentation
Strategic brand activation
Marketing planning
Brand collaborations
Cohesive communication
Vistula (VRG S.A. Capital Group) founded in 1967 offers menswear and womenswear collections mixing modern tailoring with casualwear.
As a Creative Director for VRG Marta covered strategic work for marketing, ecommerce and design. Managing and improving end-to-end creative processes between three marketing and three creative teams by conceiving, briefing and overseeing creation, art directing campaigns, events and other projects with a 360° lens and managing the end-to-end process within product range that met targets and responded to brand’s id.
